Identification of targets

Assessment of the potential and setting the segmentation

The sales strategy

The pricing policy for each market segment

Sales promotion initiatives, adapted to each type of contact

Overseeing and monitoring of client development initiatives vis-à-vis business and leisure targets, both individuals and groups 

Relations with key accounts (tour operators and companies)

Development of individual clients

Customer-loyalty programs

Client database supervision program

Assessment of the requirements of corporate clients

Policy vis-à-vis TOs and agencies

Increasing notoriety (see exposure on the Internet and in the traditional media)