E-tourism is undergoing rapid expansion and the forecasts predict high growth levels
70% of transactions originate from search engines
50% of Internet users only visit the first page of the website
THE UNITED STATES
91% of American Internet users obtain travel information from the Internet
Source phocus group 2002
The Internet travel market
2000
2001
2002
2003
Billions of $
13
19
27
64
% total
6
9.6
14
22
Source Centre for regional & tourism, perspective jupiter
of which the hotel industry: 20% in 2002, 30% in 2007
FRANCE
35% of French Internet users obtain travel information from the Internet
Source Raffour 2003
2002
2007
Billions of $
1.1
5.5
Source Jupiter group
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