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80% of hits originate from search engines. |
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Referencing: |
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Definition of objectives: reactivity to search engines and keywords |
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Changes to page titles |
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Monitoring the competition |
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Implementation and monitoring strategy |
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Partnerships: |
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Integration into an adapted network of partnerships so as to increase popularity |
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Cross link exchange |
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Strategic partnerships: initiatives with major players |
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Advertising campaigns: geared to profitability |
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Choice of the best-adapted policy in order to meet specific requirements |
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Sponsorship: of categories, websites with heavy traffic |
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Banners: on relevant sites |
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Costs per click: on search engines |
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Affiliation: developing distributor networks |
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Choice of technologies: invitation to tender to the main players |
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Network creation: validation of websites |
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Remuneration strategy: definition of profit-sharing |
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Sales Drive: increasing sales initiatives |
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